Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers.
Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of influencers drive the most brand engagement to optimal ways of enticing influential customers to recommend a product or service. Instead of making manual adjustments, these machines will tweak activities continuously to optimize influencer campaigns.
In 2018, this dream of how artificial intelligence will impact influencer marketing will become much closer to a reality.
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