Social Pro Daily

It’s Time for a Reboot of Influencer Marketing

Opinion: Paying for follower counts isn't going to cut it anymore

Time to reboot? oonal/iStock

By Lux Narayan

February 1, 2018

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles.

Lux Narayan
Recommended articles
You Might Like

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}