It’s Time for a Reboot of Influencer Marketing

Opinion: Paying for follower counts isn't going to cut it anymore

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles.

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