It’s Time for a Reboot of Influencer Marketing

Opinion: Paying for follower counts isn't going to cut it anymore

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All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report  that revealed that celebrities often buy fake followers to boost their Twitter profiles.

Actor John Leguizamo, business icon Michael Dell and film critic Richard Roeper were all caught buying fake followers. A firm called Devumo will sell anyone 25,000 Twitter followers for $225.

That news, on the heels of some high-profile flameouts among YouTube influencers, should make anyone think twice about picking their next influencer.

Until recently, brands hadn’t calculated fake followers and the instability of YouTube influencers into their influencer marketing plans.



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