Here’s How Pharma Brands Are Succeeding With Live Videos

Opinion: In 2016, pharma brands received more shares and comments per video than for any other type of content

One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable content. Surprisingly, use of this innovative video format even included pharmaceutical brands, which traditionally have been cautious about their social media presence.