Here’s How Pharma Brands Are Succeeding With Live Videos

Opinion: In 2016, pharma brands received more shares and comments per video than for any other type of content

Social Media Week Europe gives you exclusive access to live discussions with social media and digital marketing experts in London, 7–8 Nov. Save 20% on your pass today (ends 3 Oct.).

One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable content. Surprisingly, use of this innovative video format even included pharmaceutical brands, which traditionally have been cautious about their social media presence.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in