Lush’s Mail Showcases Social Responsibility

Mailer Name: Lush
Date Mailed: December 2015

The cosmetics retailer sent out its holiday mail catalog to drive traffic to its website as well as its brick-and-mortar stores. “There’s magic inside” it promises on the front cover.

The copy in the first few pages elaborates on the theme. First, it describes how the shopper feels when finding the perfect gift: “Your heart flutters.”  Then, it imagines the recipient’s reaction: “a knowing grin dances at the corner of their mouth.”