Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally conscious are equally essential—it’s no longer an either/or choice.
As a recent Adweek-Morning Consult poll found, 65% of consumers say sustainability is important when deciding what to wear. Lululemon hopes to demonstrate its commitment to reducing climate impact in a new partnership with sustainable materials manufacturer Genomatica.
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The athleisure brand’s alliance with Genomatica also comes with an equity investment in the biotech company.
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