Lufthansa Is Creating In-Flight Networking Opportunities for Events Like SXSW and Dmexco

Airline has 6 themed travel packages planned


Are airplanes the next big opportunity for branded networking events? Lufthansa hopes so.

After testing themed flights for South by Southwest and New York Fashion Week earlier this year, the German airline is creating a handful of flights aimed at passengers who are attending conferences, complete with programming and in-flight Wi-Fi to keep passengers entertained (and networking) before they even arrive at their destination.

Lufthansa is partnering with German digital marketing conference Dmexco on a pre-conference flight from New York to Cologne, Germany, where the two-day gathering takes place.

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