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Reports of Lucky magazine going all-digital have been a staple of the media rumor mill for several years, with WWD reporting just last month that the brand would be closing its print business in the wake of editor in chief Eva Chen's planned departure. Today, The Lucky Group is putting those rumors to rest (for the time being, at least) by revealing a major revamp that will see the magazine continue on, but as a quarterly publication rather than a monthly one.
"The shift to a quarterly matches the consumer habits and also offers a unique value proposition," Josh Berman, CEO of The Lucky Group, told Adweek in an email.