Luck of the Irish for British Newspapers

U.K. rags find success in Ireland


Ireland may be small, but its purchasing power is mighty, according to the Guardian. In the face of newspaper industry doom and gloom, the Irish are showing that maybe there is some bit of luck to keeping the newspaper business afloat.

U.K. papers are largely the beneficiaries of an enthusiastic readership on the Emerald Isle. The Sunday Times’ Irish Edition, the Sun, and the Daily Mirror all enjoy strong readership in the 4.5 million-strong island nation.

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