Marketers who want to up their social media game are watching the evolution of image analysis intently. The potential value is clear, but the “how” has been less so.
Think about all of the data and images that are stored within image-friendly platforms like Instagram and Snapchat. There are more than 3 billion such images shared on social media every day.
To better understand their audiences, marketers need to know how artificial intelligence and machine learning can help them analyze social media images that feature their brands (or their competitors’ brands) to see how consumers are using products and better market to those audiences.
Benefits of social media data
Social media data is an essential tool for marketers, and it goes hand-in-hand with image analysis and AI.