Lotame Purges Its Data Exchange After Identifying 400 Million User Profiles as Bots

The company is also introducing a new validation tool

Lotame, one of the world's largest third-party data exchanges, is renewing its focus on data quality. Getty Images

Lotame, one of the world’s largest exchanges for digital third-party data, announced on Friday that it has purged 10 percent of its over 4 billion profiles after identifying them as bots or otherwise fraudulent accounts.

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