Lost in a Crowded Marketplace?
Marketers often mistakenly act as if their plans exist in a vacuum and that they have the consumer’s undivided interest and attention without interference or competition. Nothing could be farther from the truth, or more dangerous to a company or marketing goal. Consumers are so saturated that they are actively avoiding ads and other brand messaging. In this often chaotic and noisy consumer marketplace success requires a certain amount of creativity, planning and preparation with a realistic and proactive approach to nurturing customers and prospective customers.
Planning for a Crowded Marketplace
- In bidding environments, there is a direct cost impact from the competition.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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