Looking to the Future Means Implementing an Internet of Things-Based Strategy

IoT could potentially be the strongest ad network created yet

The Internet of Things is coming. Is your brand prepared? Getty Images

For several years now, the news has been filled with stories about the death of traditional advertising. Instead of classic ads, modern consumers want experiences. AKQA’s chairman Ajaz Ahmed put it this way: “Our belief is that audiences want to have more engagement and more of an experience, rather than be bombarded with endless messages.”

Alex Hertel is the CEO and co-founder of Xperiel.