Look Past GDPR Into Data Privacy Rules on a State-by-State Basis

Regulation on a local level will set the standard in the U.S.

Green outline of the United States; ones and zeros run across the screen; over the United States is a giant lock
Data privacy laws are being honed on the local level. iStock

No marketer’s day passes without touching data privacy. Personal data is now the most prized commodity of the information age, traded on an unprecedented scale by some of the most powerful companies in the world.

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Curtis Thornhill is the founder and CEO of Apt Marketing Solutions.
@aptresults Natalie Torosyan is a data analyst at Apt Marketing Solutions.