Join global marketing leaders at Brandweek Europe, 9–10 Nov. as they share insights into purpose-driven marketing, Web3 and more. Get your pass at 20% off now.
As children, we’re told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the “build fast, break fast” ethos guides companies, being a turtle is a sin. With this backdrop, Microsoft, that lumbering giant nestled among the forests of the Pacific Northwest, took the financial and tech worlds by surprise in late November by briefly surpassing Apple as the most valuable company on the New York Stock Exchange.