Lonely Planet Thinks Its New App Can Unite a Community of Travelers

Trips launched this week after the company experimented with emerging tech

This week, Lonely Planet launched an app called Trips. Lonely Planet

Despite recent experiments with emerging technologies like voice-activated speakers and 360-degree video, Lonely Planet’s next move is to revisit a well-traveled route: mobile apps.

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.