Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Despite recent experiments with emerging technologies like voice-activated speakers and 360-degree video, Lonely Planet’s next move is to revisit a well-traveled route: mobile apps.
Earlier this week, the travel guide company launched its second app, Trips, which aims to be a destination for “editorial, narrative” content, creating a digital destination for travelers of the mobile era to find user-generated inspiration for future trips. The app is the first time the guidebook franchise has created a community since its Thorn Tree forum launched in the 1990s during the early days of the internet.
According to Lonely Planet CEO Daniel Houghton, the app isn’t meant to be the only place for pixelated trophy shots.