Earlier this week I had the opportunity to sit down for lunch with Laurence Hooper and Dan Goodman, the creators of Loladex. I discussed what their new application is about. The new search service has been launched completely on Facebook. The purpose is to integrate social features into search and include reviews of local businesses. This service could build a dedicated user base just as Yelp has given the simple ability to post reviews of places you have visited.
If you look closely, Loladex has limited each of their reviews to 140 characters, the same number of characters limited to text messages.