Facebook Pages in September: Videos for Reach, Photos for Engagement

Videos posted by Facebook pages drew the most reach in September, but photos edged out videos in terms of engagement, according to the latest study from social analytics and reporting firm Locowise.


Videos posted by Facebook pages drew the most reach in September, but photos edged out videos in terms of engagement, according to the latest study from social analytics and reporting firm Locowise.

Locowise studied 5,000 Facebook pages throughout the month of September, finding that:

  • Organic likes growth averaged 0.24 percent, just behind Instagram’s 0.25 percent but ahead of Twitter’s 0.18 percent.
  • The average post reach was 7.91 percent of the total audience.
  • Engagement was 6.15 percent of users who saw the post.
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