Locowise’s November Facebook and Instagram findings included:
- Facebook organic growth, reach and engagement were all at the lowest levels since Locowise began studying them seven months ago.
- Engagement on Instagram is down 60 percent since April.
- Instagram saw follower growth of 0.28 percent in November, followed by Facebook at 0.18 percent and Twitter at 0.15 percent.
- The average Facebook post reach was 7.15