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Analytics and reporting firm Locowise studied the following from Aug. 1 through Oct. 31: more than 1,300 Twitter accounts with more than 60 million combined followers and 600,000 tweets during the period; and more than 1,500 Instagram accounts with more than 300 million followers and more than 135,000 posts.
Locowise’s findings for Twitter included:
- 55.8 percent of tweets did not include hashtags.
- 4.75 percent had three or more hashtags.