Facebook’s Latest News Feed Tweak Boosts Reach, Hurts Engagement (Report)

The most recent change to Facebook’s News Feed algorithm actually provided a boost to pages' reach, according to the latest data from social analytics and reporting firm Locowise.


The most recent change to Facebook’s News Feed algorithm actually provided a boost to pages’ reach, according to the latest data from social analytics and reporting firm Locowise.

Locowise saw surges in organic page like growth and organic post reach in January, as well as a drop in percentage of total reach acquired by pages via buying advertising on Facebook.

Findings by Locowise for January included:

  • Organic page like growth of 0.16 percent was up 14.29 percent from December 2015.
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