2 New Facebook Tools for Local Business Advertisers

Facebook introduced two new features aimed at local business advertisers: an easier way to automatically add information via the Locations tool, and local insights.


Facebook introduced two new features aimed at local business advertisers: an easier way to automatically add information via the Locations tool, and local insights.

The Locations update is available globally through Facebook’s ads application-programming interface, with Power Editor coming on board shortly, and local insights are rolling out to pages in the U.S. “starting today and over the coming weeks.”

Locations is geared toward pages for businesses with multiple store locations, and the new tool introduced by the social network will allow page administrators of such pages to use information from each page to craft ad copy, links and call-to-action buttons that are customized for each individual location.

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