Localytics: 63% of Users Stop Using Apps Within First Month

Localytics released new data revealing the average user retention and user churn rates in mobile apps.

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Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications.

In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile, is the percentage of users who have stopped using apps.

Analyzing data from June 2015 to June 2016, Localytics found that the average user retention for all apps was 37 percent one month after download.



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