Social Pro Daily

Localytics: 63% of Users Stop Using Apps Within First Month

Localytics released new data revealing the average user retention and user churn rates in mobile apps.

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By Brandy Shaul

August 10, 2016

Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications.

Headshot of Brandy Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.

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