Local Shoppers Gain New Tool with Google Products
Add one more name to the list of retailers, companies and products vying for your attention this holiday season: Google. The online search giant is placing a bet that consumers will continue to engage in shopping 2.0: turning to the Web for shopping deals and steals before heading to their local mall to cash in.
Users searching for a product on the site’s product-shopping pages will now be able to see not just where the product can be found online, but in what local stores the item can be found in stock, along with a map and other store information, such as phone numbers and addresses.
Google has partnered with more than 70 major retailers, from Pottery Barn to Best Buy, in hopes of gaining their share of the more than $900 billion holiday shopping market.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in