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Facebook pages for local branches of a business generate greater reach and engagement than their corporate counterparts, according to a study by Mainstay Salire in collaboration with Hearsay Social.
On average, a Facebook post from a local division reaches five times the percentage of fans as a post from a corporate page. The study also found local posts see engagement from eight times as many of the fans reached compared to corporate posts. These results suggest that companies should consider maintaining Facebook pages for local stores or branches in addition to a main corporate page.