Why Brands Will Love Facebook’s Paid Influencer Marketing Features

Opinion: Facebook’s changes will allow brands to drive even greater value from influencer-generated content

Among Facebook’s more prolific platform updates of late is the ability to amplify influencer posts.

Following March’s update requiring influencers to tag brands in sponsored content, marketers can now amplify content that their brands are tagged in and authorize which creators are allowed to do so.

Some have been quick to dismiss Facebook’s move as a ploy for the company to make more money at the expense of brands that want to run influencer campaigns. While it’s certainly true that Facebook will profit from its new amplification features, I’d argue that the platform changes will help brands execute much more effective influencer marketing campaigns.

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