5 Ways Snapchat Spectacles Will Affect Influencer Marketing in 2017

As Spectacles become more widely available in 2017, here are five ways that I predict they will shape influencer marketing:

In trying to make sense of how influencer marketing will evolve over the next year, one of the most intriguing insights could be found in considering the new, highly elusive items that people across the U.S. are dying to get their hands on this holiday season: Snapchat Spectacles.