Live Ironman Events Will Keep Coming to Facebook Watch Following a Deal Extension

Over 3.5 million people watched at least one minute of broadcasts on the platform in 2018

Event broadcasts will be available globally via the Ironman Now Facebook page Ironman

Ironman race events will continue to swim, bike and run to their exclusive digital home on Facebook Watch following a multiyear extension of the agreement between Ironman parent Wanda Sports Holdings and the social network. David Cohen is editor of Adweek's Social Pro Daily.