Fox’s ‘Prison Break’ Was Upfronts’ Big Social Media Winner
Fox’s Prison Break broke the Internet during last month’s upfront presentations by broadcast networks.
Fox’s Prison Break broke the Internet during last month’s upfront presentations by broadcast networks.
Data analytics provider ListenFirst Media examined the impact of TV shows and trailers across more than 40 social and digital platforms from May 16 through 22, and it found that Prison Break tallied more than 10.3 million digital engagements—likes, posts, comments, tweets, shares, etc.—during the period, with its trailer drawing 1.5 million Reactions on Facebook and more than 7 million views on YouTube.
Fox was responsible for five of the 10 most engaging shows at the 2016 upfronts, according to ListenFirst Media, with Son of Zorn, Lethal Weapon, The Exorcist and 24: Legacy joining Prison Break.
NBC made some upfront noise, as well, as the network was the most talked about on Twitter and Facebook, nearly tripling conversation about all other broadcast networks, and the trailer for This Is Us topped the list of most-viewed trailers, with more than 46 million combined views...
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