Hoosier Daddy? Indiana Tops Sweet 16 Teams in Social Buzz
Indiana topped 500,000 digital engagements last Saturday, the day it disposed of Kentucky.
A No. 5 seed knocking off a No. 4 seed in the NCAA Tournament isn’t unusual, but when the University of Kentucky is the victim, social buzz takes off for the winner—in this case, Indiana University.
Data analytics firm ListenFirst Media found that the Hoosiers dominated online buzz from March 17 through 22 among squads that qualified for the Sweet 16 in the ongoing 2016 NCAA Men’s Division I Basketball Championship tournament, more than doubling the digital engagement rating of second-place University of Wisconsin.
ListenFirst Media analyzed engagements including likes, shares, comments and retweets across Facebook, Google+, Instagram, Twitter, Wikipedia and YouTube from March 17 through 22, and its findings included:
- Indiana topped 500,000 digital engagements last Saturday, the day it disposed of Kentucky.
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