Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a one-to-one basis, in a more controlled environment.
If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.
Take, for example, a few of the groups I belong to, which are essentially the things I am most passionate about: West Ham United Football Club, cycling and my local area.