Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Facebook’s rollout of groups for pages in July heralded a return to the concept of community and gave brands another method to engage audiences on a one-to-one basis, in a more controlled environment.
If brands follow the fundamental rules of community management—being authentic, transparent and adding value to the conversation—then Facebook groups for pages will quickly become a critical component of many brands’ social media strategies.
Take, for example, a few of the groups I belong to, which are essentially the things I am most passionate about: West Ham United Football Club, cycling and my local area.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in