Liquid Mountaineers Walk On Water In New Hi-Tec Viral Video Campaign

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

A new viral video from Hi-Tec Sports has a lot of viewers scratching their heads and raising their eyebrows, asking, “Could it really be possible to walk on water?” The new viral from Hi-Tec is a documentary-style clip introducing a new sport called Liquid Mountaineering, in which athletes take a running start and run on top of water. Jesus would love this sport.

The great thing about ‘Walk On Water’ is that it is shot like a documentary and not like an advertisement. The name of the shoes isn’t even mentioned in the clip. The liquid mountaineers briefly mention that they came across some shoes “by mistake” that are totally water repellent.

AW+

FALL INTO THE INSIGHTS, INSPIRATION AND INFORMATION YOU NEED TO WIN Q4 AND START 2024 AHEAD

Save $50 off your annual Adweek+ subscription with code: THANKS50

*offer ends November 27th at 11:59pm ET

View Subscription Options

Already a member? Sign in