LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype

‘In It Together’ launched with a TV spot during the Golden Globes

Eszylfie Taylor thought he was the recipient of a mass email at first Ben Ingham/LinkedIn

Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn’t typically an advertiser: LinkedIn.

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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