LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its 'White Collar' Stereotype

‘In It Together’ launched with a TV spot during the Golden Globes


Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn’t typically an advertiser: LinkedIn.

And if viewers paid close attention to the spot, they may have also noticed that the actual LinkedIn user who was featured in the ad didn’t fit the “white collar businesspeople” stereotype of the professional network’s typical user.

The spot marked the launch of “In It Together,” LinkedIn’s first true integrated marketing effort, which also encompasses digital display, paid social media, online video, outdoor/out-of-home (including on LinkedIn’s offices across the U.S.),

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