LinkedIn’s New Integrated Marketing Campaign Seeks to Smash Its ‘White Collar’ Stereotype

‘In It Together’ launched with a TV spot during the Golden Globes

Eszylfie Taylor thought he was the recipient of a mass email at first Ben Ingham/LinkedIn

Viewers of the Golden Globes Sunday night may have noticed a commercial from a company that isn’t typically an advertiser: LinkedIn.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in. David Cohen is editor of Adweek's Social Pro Daily.