LinkedIn Updates Pulse, adds 'Influencers' and On-Site Publishing

As social networks rely more on news to drive activity, LinkedIn is working on improvements to its news-reader app, Pulse. The updates will assign content a higher in-stream ranking based on data from users’ connections, career history and seniority.

Leveraging user profiles to serve up relevant content is at the center of the company’s mobile strategy. More than 41 percent of LinkedIn’s traffic comes from smartphones and tablets and the company expects more than half of its traffic will come from mobile devices this year.

LinkedIn is also broadening its focus from information specific to a user’s profession and job searches to prioritizing content that makes LinkedIn a daily destination.