LinkedIn Spells Out Its 5 Principles of Trust

The professional network discusses members first, user data, safety, equal opportunity and the law

LinkedIn's offices in downtown San Francisco Andrei Stanescu/iStock

Trust on the non-professional side of the social network spectrum has been a hot topic in recent months, so LinkedIn, the network for professionals, sought to clarify the principles that guide its efforts to protect its members and maintain their trust.

Senior vice president and general counsel Blake Lawit wrote in a blog post, “As our impact on the world of work has grown, we recognize that our responsibility has grown, as well. We understand that in the critical areas of privacy, security, safety and fairness, we need to continue to deliver for our members and the world beyond.”

The four principles outlined by Lawit follow:

  • Members first: Lawit wrote, “Every day, when making decisions large and small, we ask: ‘Is this the right thing to do for our members?'”
  • Clarity, consistency and control over user data: Lawit said LinkedIn tells its members what it intends to do with their data and does not use that data for other purposes, adding that the professional network’s easy-to-use settings give them complete control.
  • Safety: LinkedIn uses systems, technology and reports from its members to detect and quickly remove content that violates its community policies. Lawit also reaffirmed the professional network’s commitment to preventing fake profiles, jobs and companies.
  • Equal opportunity: Lawit said LinkedIn is committed to building out its product with no unfair bias, providing opportunity to all members and seeking to close the network gap.
  • Obey the law: Lawit wrote, “We’re a global platform with an obligation to respect the laws that apply to us. We also contribute to the dialog that shapes these laws so that we can fulfill our vision of creating economic opportunity for every member of the global workforce.” David Cohen is editor of Adweek's Social Pro Daily.