LinkedIn Just Sharpened Its Ad Targeting Offerings With Matched Audiences

Brands can now zero in on Website Retargeting, Account Targeting and Contact Targeting

LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.