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LinkedIn Monday announced the launch of Matched Audiences, a new set of targeting capabilities enabling brands to zero in on the following three categories: Website Retargeting, Account Targeting and Contact Targeting.
Senior product manager Eva Chau said in a blog post that Matched Audiences will begin rolling out this week for all LinkedIn advertising products including Sponsored Content, Sponsored InMail and other native ad formats.
Chau detailed how Matched Audiences work in her blog post:
With Matched Audiences, you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms and reach decision makers at target companies for your account-based marketing programs.