LinkedIn to Marketers: Gather Ye Followers Now

Cost of building a follower base will only increase


Brands hoping to keep up online better hurry up and start courting LinkedIn followers fast.

So says the recently public social network for professionals, which plans to emphasize its follower feature (that lets members follow specific companies) at the upcoming Advertising Week in New York.

Mike Gamson, SVP of sales for LinkedIn, said now that the company has achieved brand-friendly scale (with a membership of 120 million professionals globally), it plans to make a major push with advertising.

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