LinkedIn Lead Gen Forms Streamline the Lead-Generation Process

80 percent of engagement with LinkedIn Sponsored Content occurs via smartphones

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LinkedIn streamlined the process of collecting quality leads from the professional network with Tuesday’s introduction of LinkedIn Lead Gen Forms.

LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form with information from users’ LinkedIn profiles and allowing them to instantly submit those forms.

Divye Khilnani, who works on product management for the professional network, wrote in a blog post that 80 percent of engagement with LinkedIn Sponsored Content occurs via smartphones, adding that Sponsored Content campaigns incorporating LinkedIn Lead Gen Forms will only be served via its mobile app, but it will be expanded to desktop “in the coming months.”

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