LinkedIn Is Rolling Out Lookalike Audiences and Audience Templates

Data from Microsoft’s Bing search engine can be added to interest targeting

Lookalike audiences on LinkedIn LinkedIn

LinkedIn beefed up its ad-targeting options with three new offerings: lookalike audiences, audience templates and the addition of search data from Microsoft corporate sibling Bing to its recently introduced interest targeting.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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