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LinkedIn beefed up its ad-targeting options with three new offerings: lookalike audiences, audience templates and the addition of search data from Microsoft corporate sibling Bing to its recently introduced interest targeting.
Much like their namesakes on other social platforms, lookalike audiences enable advertisers to target new audiences who are similar to ideal customers, under the premise that if they are already engaging with the company, conversions are more likely.
Oh wrote, “LinkedIn’s lookalike audiences combine the traits of your ideal customer with our rich member and company data to help you market to new professional audiences similar to your existing customers, website visitors and target accounts.