LinkedIn Is Going to Start Serving Native Ads to Outlook Users' Inboxes

Can an ad network work the second time around?

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One year into Microsoft’s $26.2 billion acquisition of LinkedIn, the professional social networking site is starting to serve ads targeted at the inboxes of Microsoft Outlook users.

The move is part of LinkedIn’s new native ad network LinkedIn Audience Network that will place advertisers’ sponsored posts into ad inventory found in third-party publishers and apps. LinkedIn is working with a handful of ad-tech companies including Google’s DoubleClick ad exchange, Rubicon Project, MoPub, Sharethrough and Microsoft properties like MSN and Outlook.

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