LinkedIn Is Finally Offering Carousel Ads

Up to 10 images can be included, but no videos

Carousel ads have finally come to LinkedIn, after debuting on Facebook in February 2015, Instagram the following month and Twitter in June 2016.

Carousel for Sponsored Content enables brands on LinkedIn to share up to 10 images on cards that users can swipe through horizontally. Each card can be customized. Video is not yet a part of LinkedIn’s carousel ads, as it is for Facebook, Instagram and, via inclusion in tweets, Twitter.

More than 300 advertisers have beta-tested carousel for Sponsored ContentLinkedIn

LinkedIn said that in additional to standard metrics such as click-through rates and number of leads generated, brands can also measure clicks and impressions by individual cards in carousel ads.

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