The stories format making its way to another social networking site probably doesn’t come as much of a surprise, but it might when you consider which site is jumping on board.
LinkedIn confirmed that it is beta-testing a new video feature called Campus Playlists, sharing many of the characteristics found in the story formats made popular by Snapchat, Instagram, Facebook and WhatsApp.
Campus Playlists are made up of short—30- to 45-second—videos from college students, and those who are part of the beta-test will see a Student Voice section atop the feed on their homepage, which will enable them to access the Campus Playlists for their school and other nearby universities.
A LinkedIn spokesperson said, “Students are taking us to their school hackathons, showing us their group projects, sharing their student group activities and teaching us about causes they care about.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in