LinkedIn B2B Institute, GWI Examine Pandemic’s Impact on Knowledge Workers 21 Through 40

They define ‘BETAs’ as the first cohort of digital natives to become purchasers and decision-makers

On a typical workday, BETAs will receive 32 emails and be asked to attend at least three meetings Prostock-Studio/iStock

LinkedIn’s B2B Institute teamed up with target audience company GlobalWebIndex on “Work in BETA: The Rising B2B Decision Maker,” a new study of 17,000 knowledge workers between the ages of 21 and 40, in 10 markets, and their changing behaviors and attitudes in a world altered by Covid-19.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.