LinkedIn Announces Changes to Endorsements Feature

The Endorsements feature allows users to acknowledge their connections' skills by endorsing those skills on their profiles.

LinkedIn announced two changes to its Endorsements feature. The Endorsements feature allows users to acknowledge their connections’ skills by endorsing those skills on their profiles. LinkedIn said users with at lease five skills listed on their profiles receive up to 17 times more profile views.

With this update, LinkedIn said it will show featured endorsements on a user’s profile, based on the viewer’s own connections and other factors. Specifically, when someone visits a user’s profile, they can see featured endorsements made by mutual connections, colleagues and “people who are knowledgeable about the skill.”

In addition, in a blog post, Yolanda Yeh, product manager at LinkedIn, said the company improved targeting for the endorsements it suggests to users:

We’ve improved targeting to suggest endorsements to connections that know the skills and your work best. This means the right connections are much more likely to validate you for the skills that you want to be recognized for. Tip: Check that your skills are listed in order of the strengths you want to highlight and we’ll do the rest by targeting suggestions for those top skills.

These new endorsement features are now rolling out in the LinkedIn mobile application for users around the world, and they are coming soon to desktop.

Readers: What do you think of LinkedIn’s Endorsements feature?