LinkedIn Adds Tools to Help Marketers Sharpen Their Campaign Targeting

Its forecasting panel was revamped, and Boolean logic can now be used in queries

LinkedIn added several tools to help marketers on its platform bolster the effectiveness of their targeting.

Director of product management Abhishek Shirvastava said in a blog post detailing the new tools, “You’ve shared that one of your biggest priorities is to reach more of the right audiences at scale. We’ve recently invested a lot in bringing that to life with the introduction of new tools to expand your reach, including lookalike audiences, interest targeting with Bing search insights and audience templates.

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