LinkedIn Adds Conversion Tracking

LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network.

LinkedIn Thursday introduced conversion tracking for advertisers, eliminating the need for them to turn to third-party services in order to monitor their campaigns on the professional network.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.