Social Pro Daily

Liftoff: Female App Users 34% More Likely to Purchase Than Males

Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-app purchase behavior of users in mobile shopping and gaming apps.

By Brandy Shaul

October 11, 2016

Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps.

Brandy Shaul

Brandy is a freelance writer for Adweek's SocialProDaily covering social media, gaming, apps and platforms.

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