Liftoff: Female App Users 34% More Likely to Purchase Than Males
Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-app purchase behavior of users in mobile shopping and gaming apps.
Mobile user acquisition company Liftoff released its annual Mobile App Engagement Index, which analyzed how gender affects the in-application purchase behavior of users in mobile shopping and gaming apps.
Liftoff analyzed more than 7.3 million app installs and nearly 65 million post-install events from January through June, and it found that women were nearly 34 percent more likely to make a purchase within a mobile app than males. Female users who made a purchase were also found to be 40 percent less expensive to acquire than male users who made a purchase.
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