Advertisers Can Now Set Lifetime Budgets for Facebook Ad Campaigns


Facebook now allows advertisers to set a lifetime budget for their ad campaigns instead of only a daily spending limit. This helps pace a campaign’s daily spend to be even across the period of time the campaign is set to run for. The more control Facebook offers to advertisers, the more who will be comfortable spending money on its ads.

Facebook’s new Help Center FAQ on lifetime budgets explains “If you specify $100 USD [as the lifetime budget for a] 10 day campaign, each day theoretically will need to spend $10/day.

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