Essity's Newest Boundary-Pushing Ad Explores the Joy and Agony of Having a Womb

Campaign gives voice to they myriad ways women experience their bodies–from periods to pregnancy, and even miscarriage

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

If the narrative created by most ads was anything to go by, you’d think women from the age of puberty and beyond were put on this Earth to look good, have a few babies and then basically drop off the edge of the planet by the time they hit menopause—only to return in a cameo role as doting grandmother.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in