Pantene Celebrates LGBTQ+ Parents in National Adoption Month Campaign

Brand launches three short films featuring real adoptive families

Actor Raymond J. Lee (l.), husband Robbi and their daughter Ella are among the families featured in Pantene's #BeautifuLGBTQ campaign. Pantene

Families come in all shapes and sizes, but there is one thing that holds them together: love, and there’s plenty of it showcased in a new campaign for Pantene from agency Grey.

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@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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