Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Families come in all shapes and sizes, but there is one thing that holds them together: love, and there’s plenty of it showcased in a new campaign for Pantene from agency Grey.
The haircare brand just released a series of three short films featuring real LGBTQ+ families as part of a campaign to celebrate National Adoption Month this November.
Titled “Family Is BeautifuLGBTQ,” the films aims to show how washing and styling a child’s hair “can serve as a powerful tool to help bond a family,” Pantene said, adding its research indicated that LGBTQ+ couples were seven times more likely to adopt or foster children.