Pantene Celebrates LGBTQ+ Parents in National Adoption Month Campaign

Brand launches three short films featuring real adoptive families

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Families come in all shapes and sizes, but there is one thing that holds them together: love, and there’s plenty of it showcased in a new campaign for Pantene from agency Grey.

The haircare brand just released a series of three short films featuring real LGBTQ+ families as part of a campaign to celebrate National Adoption Month this November.

Titled “Family Is BeautifuLGBTQ,” the films aims to show how washing and styling a child’s hair “can serve as a powerful tool to help bond a family,” Pantene said, adding its research indicated that LGBTQ+ couples were seven times more likely to adopt or foster children.

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