LGBTQ Content Viewership Has Soared on YouTube

The most frequently mentioned keywords for LGBTQ content are: gay, LGBT, lesbian, TV and film

YouTube marked LGBTQ Pride Month in June by announcing that all-time viewership of LGBTQ content on the Google-owned video site topped 7 billion views from nearly 30,000 channels.

Video advertising technology company Pixability used its proprietary software to mine data from the YouTube Insights API (application-programming interface) in a study conducted for YouTube, and it found that:

  • Based on aggregate likes and dislikes, LGBTQ content receives a positive reaction of nearly 95 percent, and the content was boosted by 15 million Facebook shares.
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